That was Entertainment
The building now housing Portobello Baptist Church was built
primarily to be the Burgh Chambers and Town Hall for Portobello
Council, but was designed also to fill the need for a suitable hall for
public entertainment.
The hall opened on 20th July 1863 with speeches and a dinner and
staged its first public performance, a concert by the Edina Quartet,
on 25th July. The Scotsman newspaper reported that a well selected
programme was received with repeated rounds of applause from a
crowded audience. On 22nd and 24th October 1864 there were
appearances from the celebrated Scottish Vocalist Mr. Kennedy.
Performances in the 1870s included concerts put on by the local
temperance society. These sometimes had a riveting climax.
Occasionally, variety was added to these gatherings by a half-
hour's display of magic lantern slides. The tit-bit of each of these
displays was a mechanical slide showing a man lying in bed and rats
crawling over the bedclothes and disappearing into his open mouth.
There are also reports that the celebrated Tom Thumb drew large
crowds for two nights in the 1870s and if
this was General Tom Thumb, P. T.
Barnum's star attraction, it would
certainly have been a coup for the hall's
owners. By that time Charles Edward
Stratton, to give him his real name, had
become the toast of America and Europe,
had met Queen Victoria and was extremely
wealthy. He had married, and lived in a
large house in a fashionable area of New
York so a two-night booking in Portobello
seems unlikely. Exotic and unusual
attractions seemed to have been popular as
full houses were reported for appearances
by The Aztecs and a troupe of Zulu
warriors. By 1901 the Town Hall had
added the magic of moving pictures to its programmes of live
entertainment. On 7th March 1913 it opened as a fully-fledged
picture house named the Cinema Theatre, but it is a bit unclear how
long it operated as such until the building was bought by Portobello
Baptist Church in 1919.
Blackpool may have enticed thousands of folk to its array of live
shows, but for much of the last century Portobello was the summer
show-business centre of Scotland. There were live attractions
galore, and the town became a by-word for entertainment. It rejoiced
in the tag of "Brighton of the North". Back in those halcyon days you
could take an evening stroll by the Forth, breathe in the fresh health-
giving air, and join the fun at many a breezy entertainment.
There was Harry Marvello's concert party, the Geisha Entertainers,
who came to Portobello in 1905. Harry set up a stage and dressing
rooms on the Harbour Green at the foot of Pipe Street and brought a
company who had worked for him at Ayr the previous summer. It
was the first time Portobello had seen such a large open-air show.
Success for Marvello was instant, and within a few weeks he had to
double his seating. His sister Alice Marvello was at the piano for a
company that included Fred Smart, Arthur Roberts and Teddy
Denham. The next summer Marvello bought the Tower Hotel on the
Promenade, and in the garden in front built the Tower Pavilion,
destined to be Portobello's first variety hall and hosting roller-skating
and boxing before settling down as the Tower Amusements.
Portobello also boasted concert parties and variety companies who
took up residence for the summer and performed under cover in
large marquees. One of the most popular of these was Andre Letta's
Royal Entertainers, first in the Prom Pavilion and from 1921 in a large
tented structure in Bath Street. One of his star turns was Dave Willis
and among artistes who got an early opportunity with Letta were a
young Ella Logan, Jimmy Logan's aunt, who went on to fame on
Broadway and "Cavalier of Song" Donald Peers. Letta was a colourful
character, always to be seen with a fresh flower in his buttonhole each
day. Before turning to production he had been a celebrated conjuror
and ventriloquist and was rightly proud of his Command
Performances at Balmoral Castle. In his later years he acted as
Father Christmas in an Edinburgh department store.
Comedian Dave Willis seated in front of dinner-suited Andre Letta
Along the Promenade in a marquee grandly named the Prom Palace
another Scots comic held court in the 1930s. One of Glasgow's
favourite sons, Tommy Morgan, regularly brought a top-class variety
company for a summer season, which is not so surprising given
Portobello's popularity as a holiday destination for the citizens of the
west of Scotland. In an enthusiastic review of the opening night of the
1934 show, the local paper reported that expectations raised on
account of this company having just completed successive weeks at
the Glasgow Alhambra and Theatre Royal, Edinburgh, were more
than realised. It is also worth remarking that the show is advertised as
twice nightly with a nightly change of programme, not much
respite for the cast in those days. Life was slightly less taxing for the
cast of David Sharp's Optimists presenting a summer variety show
for nine weeks from June to September 1936 in the new Town Hall,
with popular comedian Jack Radcliffe topping the bill. There was only
one performance each evening, with an entire change of programme
on Mondays and Thursdays.
Tommy Morgan seated in the centre of his large cast in 1934.
In 1913 a former roller skating rink in Bath Street was remodelled in
Indian style and opened as the Bungalow Electric Theatre. It later was
called simply the Bungalow but changed its name to the Victory in 1942,
presumably for patriotic reasons, but closed its doors in May 1956.
The County Cinema in Bath Street opened in March 1939 with a
showing of Disney's Snow White and the Seven Dwarfs and was
altogether more opulent and grander than the Bungalow/Victory. It was
built in Art Deco style with a central tower outlined with neon tubes
that changed colour. In 1954 it became the first cinema in the east of
Scotland to have four-track stereophonic sound when it re-opened
after reconstruction on 22nd November with a new name, the George.
The building now is home to bingo after the last picture show on
Saturday 15th June 1974. Portobello's third cinema closed in
December 1961. This was the Central, which had opened as the New
Picture House in 1914, but went through a number of name changes
during its lifetime. Between 1915 and 1942 it was named the
Central; from 1942 to 1954 it was the George, before reverting to
Central for the rest of its existence. After failed spells as a nightclub and
a restaurant, the building was converted into flats although retaining a
cinema style frontage.
Portobello Picture Houses
This is an early advertisement for the Bungalow and the drawing
clearly shows how its architecture and décor were influenced by the
styles of the Indian sub-continent.
This
photograph
was taken in
the early
1950s and the
Bungalow had
become the
Victory.
Although a bit
faded by time
the Eastern
influences are
still evident.
COUNTY CINEMA, BATH STREET, also known as THE
GEORGE
From the Evening News, Saturday, 25 March 1939
"COUNTY CINEMA BATH STREET PORTOBELLO
Phone Portobello 82410 FREE CAR PARK
GRAND OPENING CEREMONY THURSDAY, MARCH 30, 1939
at 2.30 p.m.
by BAILIE JAMES EDWARD, J.P.,F.R.S.A.
STUPENDOUS OPENING ATTRACTION EXCLUSIVE TO THE
DISTRICT
SNOW WHITE AND THE SEVEN DWARFS (A)
And
LARRY BLAKE, DICK PURCELL & BERYL WALLACE in AIR
DEVILS
Admission: Balcony, 1s. 3d. and 1s.; Children, 9d. and 6d.
Stalls: 9d. and 6d. Children, 6d. and 4d
Matinee Prices till 4 p.m., Saturdays 3 p.m.
Balcony, 9d. and 6d., Children, 4d.
Stalls, 6d. and 4d Children 4d. and 2d.
Deaf Aids on Request
Note: SPECIAL CHILDREN'S MATINEE on SATURDAY APRIL 1
ST
AT 11 a.m. to commemorate the Opening, at which each child will receive
a Souvenir."
1954 Kinematograph Year Book, pages 415 and 416
"County Cinema, Bath Street, Portobello
Proprietor, County Cinema Co. Seats, 1,284. Prices: 1s. to 2s.5d"
From the Scotsman, Saturday, 29 November 1954
Film Notes "The George – Portobello, Cinema Reconstructed - To be
opened Monday November 22
nd
1954
Festival Use Envisaged The reconstructed George Cinema, Bath Street,
Portobello, formerly the County Cinema, will be used for the showing
of foreign and classical films during the next Edinburgh Festival.
Mr George Palmer, the owner, says that this will be done, "in order to
meet the demands of the many patrons for this type of film."
The George will be the first cinema in the East of Scotland to use
four-track stereo-phonic sound with the wide screen; this system
requires 32 loud-speakers in the cinema, 16 of which are behind the
screen.
The official opening will be on Monday night, and members of the
public in the queue for the cinema will be filmed and will see
themselves on the screen later in the week. The festival film for the
opening programme will be: The Robe Starring Richard Burton and
Jean Simmons"
(The above notes were taken from the Portobello volume of Places of
Entertainment in Edinburgh compiled by George F Baird from the
monumental and invaluable work, Edinburgh Theatres, Cinemas, and
Circuses, 1820 – 1963 produced by his late father, George Baird ,
between 1959 and 1964.)
Although the striking illuminated central tower was removed when
the building converted to a bingo hall the rest of the art deco style
facade remains.
CENTRAL PICTURE HOUSE, 281 HIGH STREET
also known as the GEORGE
1914
-15 Portobello Street Directory: There was an entry for
New Picture House, 281 High Street. But it soon became
known as Central Picture House.
Evening News, Monday, 22 March 1915: This was the only
advertisement for this house in the year 1915:
"Central Picture House, 281 High Street, Portobello
Monday, Tuesday and Wednesday: The Slave of
the Poppy. Thursday, Friday Saturday: Lead us
not into Temptation
No increase in Prices"
1915 Kinematograph Year Book, page 85, New Companies
registered during the year. "March 1914: Central Picture
House, Portobello, Ltd. Capital £4,000 in £1 shares.
Registered Office, 104 West George Street,Glasgow."
This extract does not necessarily mean that the Central Picture
House was built in 1914. However, between the News
advertisement and the Year Book extract, a 'near' date of
opening can be guessed at.
Evening News Thursday, 1 October 1942
"Central Picture House 281 High Street, Portobello
CLOSED UNDER NEW MANAGEMENT
OPENING DATE WILL BE DULY ANNOUNCED"
The Central remained closed until an announcement appeared
in the News, November 12
th
1942, when it re-opened as the
George. The following week the first advertisement with the
name George appeared in the News, Monday, November 16
th
1942.
1954 Kinematograph Year Book, pages 415 and 416
"George Picture House, 281 High Street, Portobello.
Proprietor: Ass. GP Cinemas, 149 West George
Street, Glasgow. Seats: 847 Prices: 1s. to 1s. 9d."
Between 1954 and 1961 the name reverted to Central. As such,
it finally closed its doors as a Picture House on Saturday,
December 9
th
1961. The last advertisement as a Picture House
was on Saturday, December 2
nd
1961. There is an entry for
The Central Picture House in the 1961-62 Street Directory.
(From Places of Entertainment in Edinburgh -
Portobello)